Off Grid Trailers
What started as a garage passion project building off road adventure trailers has grown to be the biggest off road trailer manufacturer in North America.
With a technologically advanced manufacturing process, Offgrid produces the most durable teardrop trailers throughout North America and arguably the world.
With a cult-like following which is referred to as The Pack, Off Grid trailers not only has customers but fans who praise the companies dedication towards adventure.
Video and Photography
When 5-star media first approached OGT about creating content for them, they were very skeptical. There were many logistic hurdles to overcome and they were unsure if our team could create the type of content that would help them sell trailers.
After many back and forths Off-Grid agreed to ship 2 models of the trailers from Alberta to Vancouver so that we could create an epic lifestyle video as well as capture some lifestyle photography.
Video and Photography
When 5-star media first approached OGT about creating content for them, they were very skeptical. There were many logistic hurdles to overcome and they were unsure if our team could create the type of content that would help them sell trialers.
After many back and forths Off-Grid agreed to ship 2 models of the trialers from Alberta to Vancouver so that we can create an epic lifestyle video as well as capture some lifestyle photograhpy.
Our team had the trailers for 3 weeks and we captured different scenic vistas and demographics using both the Pando 2.0 and Expedition 2.0.
When we sent out the first version of the video to the CEO we received and immediately received a text saying “WOW” and that it made him feel emotional.
Our team had done it! From there, our relationship with OGT has grown. As our company’s services have expanded, so has OGT’s investment in 5 Star Media Group.
Off Grid Trailers is a direct-to-consumer business, meaning that they do not sell via a dealer network. Therefore, creating an online consumer experience that was robust and engaging was the number one priority.
Our 3D render team suggested creating a “Build Your Trailer” configurator that had 3D models of the trailers and trailer accessories so that the potential buyer could get an understanding of what the product was.
This project was enormous. With over 50,000 images throughout the configurator to create the 360 rotation of each trailer, our team tackled this project remaining within budget and on time.
Social Media Management
Having a social presence is incredibly important. Off Grid had been working with other agencies over the course of 12 months trying to increase the rate of followers. After having a continual bad experience, Off Grid came to us asking if we could assist. Every service we have provided Off Grid has been extremely successful. The question was, could we attain the same results through social media?
5 Star Media has been collecting content for Off Grid for over 2 years now and so content was not the issue.
It was the execution of the content via Facebook, Instagram and Twitter. Our Social Media Manager went to work and created a daily strategy that encouraged engagement and new followers.
In the past 3 months, our team has increased their followers by over 5% throughout all social channels and with a total of 48,717 on Instagram.